With more than 7 million listeners, one in five South African radio listeners tune to community radio. The government not only recognizes the sector, it allocates valuable frequencies, builds the studios and transmitters, and even subsidizes initial operations for many radios. The host government has done it’s part to create an enabling media environment, creating a tremendous opportunity in South Africa for community radio to be an effective component of a healthy civil society.

With the exception of a handful of highly successful well-managed radios, most of the 100 South African community radios lack the organizational capacity to take advantage of their positive environment. Their sustainability depends on developing a well-managed entrepreneurial organization designed to develop diversified sources of revenue with an emphasis on advertising.
The detailed report can be seen HERE.

The South Africa Community Radio project proposes an enterprise solution that would include tools, training, and ongoing support for enterprise capacity development. Focusing on radio managers and sales managers, we intend to supply the components necessary for entrepreneurship. Spanning more than 2 years, this program introduces the concepts of successful enterprise, develops the tools, and delivers the know-how in a series of regional management training workshops. It then provides long-term support for continuing enterprise development, and provides reports for measuring performance.
The detailed proposal can be seen HERE.