From Radio Online:

The University of Florida College of Journalism and Communications and Saga Communications have entered into a seven-year Joint Sales Agreement and strategic partnership for WRUF-AM (ESPN 98.1/850 WRUF) and Country WRUF-FM (103.7 The Gator) in Gainesville, FL.

Effective September 1, Saga will market the advertising inventory for both stations while collaborating with the university on student education, professional development and media innovation initiatives. 

The agreement extends beyond commercial sales, creating opportunities for students, faculty and broadcast professionals to work together on projects involving media sales, digital media, sports broadcasting, audience development, content strategy, internships and mentorships.